The Whitaker Group has teamed up with ASICS to release two special edition Gel Lyte V doorways designed by the Charlotte Lab School students.
During the Covid-19 pandemic, the Charlotte Lab School students were logging into a virtual learning platform hosted by The Whitaker Group and ASICS team leads in Design, Marketing, Branding, Merchandising, Sales, and Creative. These students logged in for their session over weeks, months, and what turned into a couple years. Through dedication, resilience, and overall team effort, a limited “Eternal Summer” Gel Lyte V collection inspired by the summer break during the academic school year.
Students were also involved in every aspect of this pack launching to the world – from working with The Whitaker Group’s Design and Creative teams on the campaign, to learning how to launch the product in their newly-designed in-school store, this project was student-led from start to finish.
Look for the ASICS Gel Lyte V “Eternal Summer” styles to release on December 17th at socialstatuspgh.com at 10 AM ET and at Social Status stores for $140 each. Each colorway will be limited to 1,500 pairs.
Release Date: December 17, 2022